{"id":11509,"date":"2025-01-24T08:30:00","date_gmt":"2025-01-23T22:30:00","guid":{"rendered":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/?p=11509"},"modified":"2025-01-23T10:05:47","modified_gmt":"2025-01-23T00:05:47","slug":"transparent-trade-enhancing-australias-trust-and-food-provenance-through-supply-chain-traceability-systems","status":"publish","type":"post","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/transparent-trade-enhancing-australias-trust-and-food-provenance-through-supply-chain-traceability-systems\/","title":{"rendered":"Transparent trade: Enhancing Australia\u2019s trust and food provenance through supply chain traceability systems"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/testblogs.griffith.edu.au\/asiainsights\/tag\/robin-roberts\/\">ROBIN E ROBERTS<\/a>&nbsp; |&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Australia\u2019s strong bilateral relationship with Vietnam has opened significant opportunities for agricultural exporters. With Vietnam\u2019s rising incomes and increasingly affluent consumers, there is growing demand for premium quality food products. This trend is evident in the surge of Australian agriculture exports to Vietnam, including horticulture and seafood. Vietnam has now become the second-largest market for these exports, according to the Australian Bureau of Statistics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Australia is uniquely positioned to meet this demand, supported by its reputation for high-quality, safe, and reliable produce. Recognising the importance of building trust in agricultural exports, a national program has awarded $3.9 million to industries and institutions at the forefront of supply chain traceability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of this initiative, Associate Professor Robin Roberts has undertaken a new research project focusing on data-enabled traceability systems and tools for agriculture industries. The project examines how traceability systems can enhance Vietnamese consumers\u2019 trust in Australian premium foods and provide valuable insights to strengthen Australia\u2019s trade agenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project, titled <em>Evaluation and Resource Development to Advance Australian Agriculture Export Traceability: A Study of Seafood and Horticulture Trade with Vietnam<\/em>, explores several critical aspects:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Traceability features on selected Australian food products exported to Vietnam.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protect the reputation of the Australian agriculture products sold in Vietnam and Southeast Asia.<\/li>\n\n\n\n<li>Ensure export markets receive genuine Australian produce and eliminate food fraud.<\/li>\n\n\n\n<li>Vietnamese consumers\u2019 willingness to pay for premium price Australian produce.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The outcomes of this project provide an initial step to building and enhancing trust related to evidence-based traceability standards and credentials through both Australian industry information sharing workshops and the development of partner country commercial relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Project findings will assist strategic decision making for Australian companies engaged in food production, processing, and trade with a dedicated focus on traceability systems for premium valued food exports to Vietnam and more broadly to other Southeast Asian countries.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"author label wp-block-paragraph\"><strong>AUTHOR<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Associate Professor Robin Roberts<\/strong> is a member of the Griffith Asia Institute and an agribusiness expert in the field of international trade of food products.\u00a0 Robin is the Principal Investigator for this Department of Agriculture, Fisheries and Forestry project &#8211; \u201cEvaluation and Resource Development to Advance Australian Agriculture Export Traceability: A Study of Seafood and Horticulture Trade with Vietnam\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ROBIN E ROBERTS&nbsp; |&nbsp; Australia\u2019s strong bilateral relationship with Vietnam has opened significant opportunities for agricultural exporters. With Vietnam\u2019s rising incomes and increasingly affluent consumers, there is growing demand for premium quality food products. This trend is evident in the surge of Australian agriculture exports to Vietnam, including horticulture and seafood. Vietnam has now become [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":11510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2066,2064,247,1974],"tags":[2150,2369,2368,2294,2370,2003,2365,2002,2366,2367,554,1687,2292,444],"class_list":["post-11509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-innovation","category-governance-and-diplomacy","category-indonesia-and-southeast-asia","category-sdg-12-responsible-consumption-and-production","tag-agribusiness","tag-australia-vietnam-trade","tag-australian-seafood","tag-export","tag-food-provenance","tag-food-security","tag-horticulture","tag-robin-roberts","tag-seafood-traceability","tag-seafood-trade","tag-southeast-asia","tag-supply-chain","tag-traceability","tag-vietnam"],"acf":[],"modified_by":"Jill Moriarty","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transparent trade: Enhancing Australia\u2019s trust and food provenance through supply chain traceability systems | Griffith Asia Insights<\/title>\n<meta name=\"description\" content=\"ROBIN E ROBERTS&nbsp; |&nbsp; Australia\u2019s strong bilateral relationship with Vietnam has opened significant opportunities for agricultural exporters. With Food security and sustainability are critical for Southeast Asia\u2019s future, and Australia plays a key role as a trusted supplier. But as global supply chains become more complex, ensuring transparency and traceability is more important than ever. Robin Roberts explains how better traceability systems\u2014like the ones being researched at Griffith University\u2014are helping secure the future of Australia\u2019s agricultural exports such as seafood and Tasmanian cherries to Vietnam. From ensuring the integrity of our seafood and horticulture to safeguarding consumer trust, this initiative is a crucial step forward for the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/testblogs.griffith.edu.au\/asiainsights\/transparent-trade-enhancing-australias-trust-and-food-provenance-through-supply-chain-traceability-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparent trade: Enhancing Australia\u2019s trust and food provenance through supply chain traceability systems | Griffith Asia Insights\" \/>\n<meta property=\"og:description\" content=\"ROBIN E ROBERTS&nbsp; |&nbsp; Australia\u2019s strong bilateral relationship with Vietnam has opened significant opportunities for agricultural exporters. With Food security and sustainability are critical for Southeast Asia\u2019s future, and Australia plays a key role as a trusted supplier. But as global supply chains become more complex, ensuring transparency and traceability is more important than ever. Robin Roberts explains how better traceability systems\u2014like the ones being researched at Griffith University\u2014are helping secure the future of Australia\u2019s agricultural exports such as seafood and Tasmanian cherries to Vietnam. 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In general terms, both the Philippines and Australia tend to view the US, perhaps also China, as hubs around whose interests and values we in this region revolve \u2013 or in multilateral terms, of course ASEAN, although that leaves\u2026","rel":"","context":"In &quot;Commentary&quot;","block_context":{"text":"Commentary","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/publication\/commentary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/07\/AU-PH-Connecting-the-spokes.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/07\/AU-PH-Connecting-the-spokes.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/07\/AU-PH-Connecting-the-spokes.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/07\/AU-PH-Connecting-the-spokes.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8382,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/perspectivesasia-asian-australians-enabling-and-elevating-australias-competitive-advantage-to-succeed-in-asia\/","url_meta":{"origin":11509,"position":1},"title":"Perspectives:Asia | Asian-Australians: Enabling and elevating Australia\u2019s competitive advantage to succeed in Asia","author":"Griffith Asia Institute","date":"11 June 2021","format":false,"excerpt":"PERSPECTIVES:ASIA | JIEH-YUNG LO | https:\/\/www.youtube.com\/watch?v=mWHypSp2YG4&t=4s Asian-Australians: Enabling and elevating Australia\u2019s competitive advantage to succeed in Asia presented by Jieh-Yung Lo, Director, Centre for Asian-Australian Leadership, ANU. Jieh-Yung Lo, Founding Director of the Centre for Asian-Australian Leadership at the Australian National University, made a compelling case for boosting Asian-Australian representation\u2026","rel":"","context":"In &quot;Event - Perspectives:Asia&quot;","block_context":{"text":"Event - Perspectives:Asia","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/events\/perspectives-asia\/"},"img":{"alt_text":"(L-R) Professor Caitlin Byrne, ,Jieh-Yung Lo and Tarun Nagesh","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/06\/banner-900x500-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/06\/banner-900x500-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/06\/banner-900x500-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/06\/banner-900x500-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10055,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/policy-brief-an-agenda-for-australia-rok-climate-cooperation-with-southeast-asia\/","url_meta":{"origin":11509,"position":2},"title":"Policy Brief | An agenda for Australia-Republic of Korea climate cooperation with Southeast Asia","author":"Griffith Asia Institute","date":"17 October 2023","format":false,"excerpt":"ALICE NASON\u00a0 |\u00a0 Griffith Asia Institute Policy Brief | 30-MINUTE READ Executive summary Download PDF The intensification of climate change will have dramatic and destructive effects on Southeast Asia. For Australia, whose resilience and prosperity are intrinsically tied to those of its neighbours, preventing or minimising the impact of climate\u2026","rel":"","context":"In &quot;Green transition and development&quot;","block_context":{"text":"Green transition and development","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/green-transition-and-development\/"},"img":{"alt_text":"Griffith Asia Institute Policy Brief cover - South Korean President Yoon Suk-yeol poses for a photo with Australian Prime Minister Anthony Albanese as they meet on the sidelines of the North Atlantic Treaty Organization summit in Madrid, 28 June 2022..","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/australia-rok-policy-brief-blog-banner.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/australia-rok-policy-brief-blog-banner.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/australia-rok-policy-brief-blog-banner.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/australia-rok-policy-brief-blog-banner.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7823,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/entering-the-goldilocks-zone-strategic-inertia-and-new-opportunities-in-the-australia-philippines-relationship\/","url_meta":{"origin":11509,"position":3},"title":"Entering the Goldilocks Zone? Strategic inertia and new opportunities in the Australia-Philippines relationship","author":"Griffith Asia Institute","date":"31 July 2019","format":false,"excerpt":"In science it is noted that terrestrial planets are situated in the \u2018Goldilocks zone\u2019, that is the habitable or life zone in space where a planet is just the \u2018right distance from a home star so that\u2019s its surface is neither too hot nor too cold.\u2019 The Goldilocks zone in\u2026","rel":"","context":"In &quot;Commentary&quot;","block_context":{"text":"Commentary","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/publication\/commentary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2020\/08\/AU-PH-goldilocks-zone.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2020\/08\/AU-PH-goldilocks-zone.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2020\/08\/AU-PH-goldilocks-zone.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2020\/08\/AU-PH-goldilocks-zone.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5292,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/australia-should-brace-for-a-volatile-year-in-foreign-policy-in-2019\/","url_meta":{"origin":11509,"position":4},"title":"Australia should brace for a volatile year in foreign policy in 2019","author":"Griffith Asia Institute","date":"4 January 2019","format":false,"excerpt":"SUSAN HARRIS RIMMER | By the end of 2019 we should be able to assess how Australia is travelling with the grand plan laid out in the\u00a02017 Foreign Policy White Paper. In this, an election year, I examine the status of our most important international relationships. My verdict: decidedly shaky.\u2026","rel":"","context":"In &quot;Feature series&quot;","block_context":{"text":"Feature series","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/publication\/feature-series\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/01\/foreign-policy-volatility-900x500.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/01\/foreign-policy-volatility-900x500.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/01\/foreign-policy-volatility-900x500.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2019\/01\/foreign-policy-volatility-900x500.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11006,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/china-green-trade-report-2023\/","url_meta":{"origin":11509,"position":5},"title":"China Green Trade Report 2023","author":"Griffith Asia Institute","date":"30 April 2024","format":false,"excerpt":"JING ZHANG AND\u00a0CHRISTOPH NEDOPIL\u00a0\u00a0| 35-MINUTE READ | DOWNLOAD PDF Key findings China\u2019s exports of the \u2018New Three\u2019\u2014solar photovoltaic (PV), lithium-ion batteries and electric vehicles (EVs)\u2014 surged from under USD 20 billion in 2017 to over USD 150 billion in 2023\u2014a growth of 650 per cent. Export of the New Three\u2026","rel":"","context":"In &quot;Green transition and development&quot;","block_context":{"text":"Green transition and development","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/green-transition-and-development\/"},"img":{"alt_text":"China Green Trade Report 2023","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_likes_enabled":true,"featured_image_thumbnail_url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2025\/01\/food-traceability.jpg","_links":{"self":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/posts\/11509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/comments?post=11509"}],"version-history":[{"count":0,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/posts\/11509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/media\/11510"}],"wp:attachment":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/media?parent=11509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/categories?post=11509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/tags?post=11509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}