{"id":2813,"date":"2016-09-29T08:18:02","date_gmt":"2016-09-28T22:18:02","guid":{"rendered":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/?p=2813"},"modified":"2016-10-27T13:11:55","modified_gmt":"2016-10-27T03:11:55","slug":"how-smart-is-chinas-media-diplomacy","status":"publish","type":"post","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/how-smart-is-chinas-media-diplomacy\/","title":{"rendered":"How smart is China\u2019s media diplomacy?"},"content":{"rendered":"

Amidst increasing unease regarding the attempts of Chinese organisations and individuals to purchase political influence in Australia, a newly published article by Griffith academic and GAI member, Dr Yi Wang, sheds fresh light on the nature and effect of China\u2019s exercise of its \u2018soft power,\u2019 from an oft-neglected angle.<\/p>\n

Dr Wang\u2019s article [titled\u00a0“When a Rising Giant Tries to Smile: explaining the quixotic quest of China\u2019s media diplomacy in Australia and beyond<\/a>” contained in a multi-author volume<\/a> published by Routledge], focuses on Chinese media organisations cultivating ties with Australian counterparts in order to project a more palatable image of a rising China to Australian and Western audiences.<\/p>\n

Informed about conventional international relations literature on public diplomacy and rising powers, Dr Wang offers a different perspective. This viewpoint is drawn from his insider knowledge and 10-plus years of firsthand experience, initially working as a BBC journalist and then in a leadership role at SBS, interacting with Chinese media delegations on their missions to Australia. The article finds that in spite of Beijing\u2019s much greater investment in recent years to bolster its soft power and enhance its reputation, China\u2019s international image continues to suffer. The much-vaunted public relations campaigns launched by various Chinese media organisations have proved to be much cry and little wool. This is due, in part, to lack of experience and professional preparation, but more due to unrealistic expectations and a failure to come to terms with the inevitability of what the author calls ‘the rising power syndrome.’<\/p>\n

Contrary to common fears in the West of China’s increasing spending power to buy influence in the political and other spheres of life, Dr Wang’s case study shows that more money spent does not always mean more influence obtained. The article concludes with a blunt message for Beijing’s policy makers to save their money for more worthy causes by rethinking their strategy of top-down media campaigns and letting the marketplace of public opinion sort itself out.<\/p>\n

Article by Dr Yi Wang, Director of the Chinese Studies Program at Griffith University, and a member of Griffith Asia Institute.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Amidst increasing unease regarding the attempts of Chinese organisations and individuals to purchase political influence in Australia, a newly published article by Griffith academic and GAI member, Dr Yi Wang, sheds fresh light on the nature and effect of China\u2019s exercise of its \u2018soft power,\u2019 from an oft-neglected angle. Dr Wang\u2019s article [titled\u00a0“When a Rising […]<\/p>\n","protected":false},"author":14,"featured_media":2819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[245],"tags":[284,312],"class_list":["post-2813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-and-north-east-asia","tag-china","tag-dr-yi-wang"],"acf":[],"modified_by":"Christine Kowalski","yoast_head":"\nHow smart is China\u2019s media diplomacy? | Griffith Asia Insights<\/title>\n<meta name=\"description\" content=\"Amidst increasing unease regarding the attempts of Chinese organisations and individuals to purchase political influence in Australia, a newly published\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/testblogs.griffith.edu.au\/asiainsights\/how-smart-is-chinas-media-diplomacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How smart is China\u2019s media diplomacy? 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Before intensifying criticisms of China\u2019s human rights, Australia should recognise that this can be a double-edged sword. On Friday 12 March, China and several other countries issued a\u2026","rel":"","context":"In "Commentary"","block_context":{"text":"Commentary","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/publication\/commentary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/03\/australia-china-900x500-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/03\/australia-china-900x500-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/03\/australia-china-900x500-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2021\/03\/australia-china-900x500-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10329,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/unlocking-the-green-future-understanding-chinas-green-finance-landscape\/","url_meta":{"origin":2813,"position":1},"title":"Unlocking the green future: Understanding China’s green finance landscape","author":"Griffith Asia Institute","date":"28 November 2023","format":false,"excerpt":"CHRISTOPH NEDOPIL WANG\u00a0AND MATHIAS LUND LARSON\u00a0 |\u00a0 The concept of green finance stands as a beacon for steering businesses towards sustainable and environmentally responsible practices through incentivised financial investments. In the pursuit of unravelling the complexities of green finance, \"The Routledge Handbook of Green Finance,\" edited by Othmar M Lehner,\u2026","rel":"","context":"In "Green transition and development"","block_context":{"text":"Green transition and development","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/green-transition-and-development\/"},"img":{"alt_text":"People's Bank of China in Beijing, China.","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/11\/green-finance-china.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/11\/green-finance-china.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/11\/green-finance-china.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/11\/green-finance-china.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9918,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/strategic-denial-and-australias-pacific-mindset\/","url_meta":{"origin":2813,"position":2},"title":"Strategic denial and Australia\u2019s Pacific mindset","author":"Griffith Asia Institute","date":"21 August 2023","format":false,"excerpt":"This is the first in a three-part series in which GAI Industry fellow Ian Kemish AM explores the history of Australia\u2019s public mindset towards the Pacific.","rel":"","context":"In "Pillar 3: Geopolitics and diplomacy"","block_context":{"text":"Pillar 3: Geopolitics and diplomacy","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/publication\/feature-series\/pacific-outlook-feature-series\/geopolitics-diplomacy\/"},"img":{"alt_text":"Australia's Pacific mindset - map of Oceania overlayed with people silhouette.","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/08\/pacific-mindset-part-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/08\/pacific-mindset-part-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/08\/pacific-mindset-part-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/08\/pacific-mindset-part-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10152,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/regional-outlook-ten-years-of-chinas-belt-and-road-initiative-bri-evolution-and-the-road-ahead\/","url_meta":{"origin":2813,"position":3},"title":"Regional Outlook | Ten years of China’s Belt and Road Initiative (BRI): Evolution and the road ahead","author":"Griffith Asia Institute","date":"18 October 2023","format":false,"excerpt":"CHRISTOPH NEDOPIL WANG\u00a0 |\u00a0 \u00a0Griffith Asia Institute and Green Finance and Development Center Joint Working Paper | 20-MINUTE READ | Download PDF Contents Introduction Greening of the BRI From largesse to small and\/but\/or beautiful\u00a0 Improved debt sustainability in the BRI From state-owned companies to private sector green field engagement International\u2026","rel":"","context":"In "Green transition and development"","block_context":{"text":"Green transition and development","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/green-transition-and-development\/"},"img":{"alt_text":"Griffith Asia Institute Regional Outlook cover 76 - Belt and Road 10 Years","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/2023-regional-outlook-76-blog-banner.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/2023-regional-outlook-76-blog-banner.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/2023-regional-outlook-76-blog-banner.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2023\/10\/2023-regional-outlook-76-blog-banner.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11927,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/analysis-chinas-newly-announced-steel-industry-work-plan-2025-26\/","url_meta":{"origin":2813,"position":4},"title":"Analysis – China\u2019s newly announced steel industry work plan 2025-26","author":"Griffith Asia Institute","date":"8 September 2025","format":false,"excerpt":"CHRISTOPH NEDOPIL\u00a0 | In late August 2025, five leading Chinese ministries issued the new Work Plan for Stabilizing Growth in the Steel Industry (2025-2026). The work plan provides important signals for the next steps in one of China\u2019s core industries that deals with overcapacity and high climate emissions. Three messages\u2026","rel":"","context":"In "Business and innovation"","block_context":{"text":"Business and innovation","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/business-and-innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2025\/09\/iStock-1368100643.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2025\/09\/iStock-1368100643.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2025\/09\/iStock-1368100643.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2025\/09\/iStock-1368100643.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2025\/09\/iStock-1368100643.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":11006,"url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/china-green-trade-report-2023\/","url_meta":{"origin":2813,"position":5},"title":"China Green Trade Report 2023","author":"Griffith Asia Institute","date":"30 April 2024","format":false,"excerpt":"JING ZHANG AND\u00a0CHRISTOPH NEDOPIL\u00a0\u00a0| 35-MINUTE READ | DOWNLOAD PDF Key findings China\u2019s exports of the \u2018New Three\u2019\u2014solar photovoltaic (PV), lithium-ion batteries and electric vehicles (EVs)\u2014 surged from under USD 20 billion in 2017 to over USD 150 billion in 2023\u2014a growth of 650 per cent. Export of the New Three\u2026","rel":"","context":"In "Green transition and development"","block_context":{"text":"Green transition and development","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/category\/green-transition-and-development\/"},"img":{"alt_text":"China Green Trade Report 2023","src":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2024\/04\/Green-trade-blog-banner-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_likes_enabled":true,"featured_image_thumbnail_url":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-content\/uploads\/sites\/2\/2016\/09\/China-soft-power.jpg","_links":{"self":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/posts\/2813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/comments?post=2813"}],"version-history":[{"count":0,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/posts\/2813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/media\/2819"}],"wp:attachment":[{"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/media?parent=2813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/categories?post=2813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/wp-json\/wp\/v2\/tags?post=2813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}