{"id":8033,"date":"2020-10-05T16:30:00","date_gmt":"2020-10-05T06:30:00","guid":{"rendered":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/?p=8033"},"modified":"2023-08-08T19:12:10","modified_gmt":"2023-08-08T09:12:10","slug":"competence-in-a-crisis-the-new-marker-of-soft-power-in-a-chaotic-world","status":"publish","type":"post","link":"https:\/\/testblogs.griffith.edu.au\/asiainsights\/competence-in-a-crisis-the-new-marker-of-soft-power-in-a-chaotic-world\/","title":{"rendered":"Competence in a crisis: the new marker of soft power in a chaotic world"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/testblogs.griffith.edu.au\/asiainsights\/tag\/caitlin-byrne\/\">CAITLIN BYRNE<\/a>\u00a0 |\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from its devastating human impact, COVID-19 has revealed deep social, economic and political fault lines in and across the global system. How states and other global actors engage in this system and the extent to which they mine, obscure or seek to bridge emerging fault lines for advantage will reflect on their soft power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The soft-power balance sheet China and the US, already locked into a contest for narrative and influence, will play hard to win the international soft-power game. Yet, using tactics that speak to an era past, both look set to stumble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The US experience offers critical lessons. Last year\u2019s Soft power 30 report marked the third consecutive decline in America\u2019s annual global soft-power ranking (McClory 2019). In overall rankings, that\u2019s not necessarily all that remarkable a drop (after all, the US still maintains a top 5 spot in the index), but it\u2019s nonetheless a striking trend for the global superpower, which under President Trump has demonstrated extraordinary consistency in its ability to disappoint, both at home and on the global stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan McClory argues that the Trump administration doesn\u2019t care for soft power. And yet Trump\u2019s narcissistic preoccupation with the spotlight, his penchant for spectacle and his reliance on the hype of the crowd\u2014whether real or virtual\u2014which all point to a desire for admiration and influence, suggest otherwise. However, as the embodiment of \u2018America first\u2019, Trump\u2019s profoundly self-interested approach, accompanied by his disdain for diplomacy and disinterest in multilateralism and global leadership, indicate that he and his team have utterly misread the 21st-century soft-power equation\u2014an outcome that can only be to the detriment of America\u2019s global influence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Please click here to read the full &#8216;<a href=\"https:\/\/s3-ap-southeast-2.amazonaws.com\/ad-aspi\/2020-09\/After%20Covid-19%20Volume%202_0.pdf?JvBYLDfdEHoQbJe.2jzfHTFGELXUmVkb\">Competence in a crisis: the new marker of soft power in a chaotic world<\/a>&#8216; article originally published by the Australian Strategic Policy Institute, written by <a href=\"https:\/\/testblogs.griffith.edu.au\/asiainsights\">Griffith Asia Institute <\/a>Director, <a href=\"https:\/\/experts.griffith.edu.au\/18608-caitlin-byrne\">Professor Caitlin Byrne<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aside from its devastating human impact, COVID-19 has revealed deep social, economic and political fault lines in and across the global system. How states and other global actors engage in this system and the extent to which they mine, obscure or seek to bridge emerging fault lines for advantage will reflect on their soft power.<\/p>\n","protected":false},"author":14,"featured_media":8036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[245,1056,524],"tags":[1303,284,1087,654,720,634,628],"class_list":["post-8033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-and-north-east-asia","category-politics","category-public-diplomacy","tag-caitlin-byrne","tag-china","tag-covid-19","tag-diplomacy","tag-donald-trump","tag-soft-power","tag-us"],"acf":[],"modified_by":"Jill Moriarty","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Competence in a crisis: the new marker of soft power in a chaotic world | Griffith Asia Insights<\/title>\n<meta name=\"description\" content=\"Aside from its devastating human impact, COVID-19 has revealed deep social, economic and political fault lines in and across the global system. 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